TV Campaign

The platform launched with a master TV film, followed by a series of spots each dedicated to one part of the Yango Deli assortment.

Performance Communication

Between the major filmed campaigns, we kept the Super Supermarket platform alive with a series of animated videos, each built around an everyday situation in which our audience would actually reach for the app.

At the time, research showed that animated storytelling was one of the most engaging formats for always-on communication, while performance campaigns tended to deliver better results with minimalist, direct creatives that stated the message clearly and put the service’s core benefits up front.

So alongside the animated series, we created minimalist performance creatives, each focused on one clear benefit of the service.

In-App Content

For the app itself, we shot a full series of themed content and created a set of static stories promoting Yango Deli’s partners.

Brand Assets

To keep the visual style consistent across external communication and internal materials, we developed key brand assets and a set of element libraries.

We also created a set of illustrations showing Yango Deli’s entire business model, from pickers and couriers at work in the dark stores to orders arriving at customers’ doors. The illustrations are used in internal communication as well as in the app and on the brand’s social media.

PR Shoot

To show how the service works behind the scenes, we ran a PR shoot covering every stage of the Yango Deli business model, with the brand clearly present in every frame.