Magnum is one of the world’s best-known premium ice cream brands, built around indulgence and the pleasure of giving in to temptation.
Most of the time we try to be perfect and perform at our best, as the ideal friend, partner and colleague, and keeping that up is exhausting. Magnum Bon-Bon was made for the moments when we can switch off from those expectations and simply be ourselves, with perfectly portioned bites of ice cream for enjoying the not-so-holy, authentic parts of who we are.
I worked on the project for a creative agency as AI film director and art director, bringing the concept to life on screen, from shaping the film’s visual language to directing it with AI.
